Award-Winning Graphic Design Services
Make Your Business Memorable

Our Logo Design/Graphic Design Process:

Understanding Your Needs

Our first step in the process is to get a gauge of the clients’ needs and put together a creative outline or creative brief that we will reference throughout the process to ensure we are on track. This first step of the graphic design process stages can be done over the phone, in person, or via email. Contained in the creative brief a set of approximately 20 questions and takes about 30-60 minutes to finish. The more in-depth the client goes with this document the better the finished product will be and the faster the process will go as well. We will ask questions about your business, your goals, your competition, preferred colors, styles, fonts and more during this process.


From the brief we start discovering everything we can about your business and what is the best route to proceed with the design process. We’ll see what the existing branding is – unless this is a new business – and see how much we can use and what needs updated. We will look at your business with an outside observer’s eye and try to pinpoint any issues or other information that was not initially discussed or that may be too hard to see as a business owner, immersed in your own business day-to-day. This process has often led us to find problems and solutions that were typically not discussed or even aware of previous to the consultation. We’ll then look at the competition to see where the client sits in the industry, what things they are doing right, and potentially what can be done better. If they are doing things badly, we can quickly know what to avoid to help our clients succeed.

Deeper Research

Next we will go through deeper qualitative and quantitative research methods. This package takes a good amount of time, and is reserved for the higher tier design packages. Lower packages we will tend to skip over this part. Qualitative Research is used to uncover reasons, opinions, and motivations — it provides insights into the overall problem. It is also used to uncover trends in thought and opinion. Quantitative Research is used to quantify the problem by way of analytics and data. It is used to quantify attitude, opinion, behavior, and other defined variables — and utilize results from a larger sample population. We will look deeper into the client’s existing brand collateral such as reports, letterhead, business cards, marketing materials, and website.

At little guy design, we LOVE GRAPHIC DESIGN and LOGO DESIGN!

Below is our LGD approach to understand each client’s needs and provide the best graphic design and logo design that we can offer.

Exploring Uses for the Design

At this stage, we look at the needs of the client to provide designs for marketing materials such as letterhead, business cards, envelopes, brochures, banners, vehicle graphics, office signage, and more.
We can also look at the social media profile images, banners and headers, current dimensions are used to ensure everything looks perfect for the reveal of the new branding “out in the wild”.

Creating Brand Standards

Brand standards are the rules of how the brand is presented across all mediums. We will create a document that states very directly acceptable uses and unacceptable uses of the brand marks, colors, fonts, spacing, photography – and more.

They can be passed along to a web developer who can see the exact color values quickly to be used on the website, and what fonts are to be used in the content. Also, these guidelines can be sent to a printer to ensure maximum accuracy when the documents are printed, through Pantone color values.

Logo Sketches & Brainstorming

Once the discovery and research phases are complete, we will start the design process. Some of our designers use a sketch pad to deliver the first thumbnails to the client, and others prefer to go directly into digital thumbnails. The process remains the same.

In the first steps we will try and identify iconography or shapes that are appealing, and worthy of development. We will further the concept during this phase to give meaning to the solution we will provide. Often this means creating a shape that matches letters in the company’s name to also reference what the company’s goals are about. Before colors are applied to any design, consideration of the logo must be taken in black and white to ensure the logo mark will be effective across a multitude of mediums.

Once the overall concept is close, we will start adding in color, font, and experimenting with different layout options.

Logo Finalization

Once we have a few typefaces that are appropriate to the Brand, we will explore how they look in unison with the logomark and begin the final round of approvals and finalization. We’ll take a look at different color options and layouts, all in digital form at this stage. The top 2-5 concepts at this point will be delivered to the client for ideas, feedback and direction. We will show how the logo looks on various backgrounds, at different scales and alongside some logo mockups, such as a rendering of the design on a uniform or on a company vehicle.

We advise clients to at least spend some time with the initial concepts, although first impressions are always worth noting. We encourage them to share the concepts with those close to their business and would have a good handle on the direction the company is trying to move. We discourage showing the concepts with every family member and friend at this point, as they may not have a good grasp on what good design is. After that, a meeting can be arranged, or feedback can be provided via email to move ahead with the top 1 or 2 concepts. We will spend some time discussing the concepts with the customer to get additional feedback. The discussion may take no time at all, if the client has found one of the concepts to be perfect, to several hours if they have any uncertainties or questions that need clarifying.

When we present concepts to clients, we will have an opinion on the strongest idea from the start, and showing the client these inherent qualities is often part of the discussion. We will get a final choice at this time and we will finalize any tweaks that may be wanted here to reach the last stage of the process. This may be minor changes to color, different layouts, or presenting some alternative typefaces for consideration.

Finally, we will present the design for final approval and provide a large package of files – including files for black & white versions, alternate layouts, files for web use, files for print use, basically any use you can imagine will be covered in this package.

The standard design files consist of:

  • AI (for future editing if desired),
  • EPS / PDF (for printing),
  • JPEG (for viewing) and .
  • PNG (with a transparent background for web use).

The Vector file formats allow for the maximum range of output because you can scale the size without a loss of quality or sharpness. This means that the same logo design that looks great on a business card will also look perfect on a billboard.

Final Thoughts

As mentioned above, every project is truly different, that is one of the most enjoyable parts of being a full scale branding agency.
Not every project will pass through every step above, depending on needs and budget.
For example, if the client is just looking for a logo design for their startup, it may not be sensible to allocate budget into further process steps.
They may have already completed market research themselves, so that can be passed along to us, which means we can proceed to the next stage with the work already done.

We’ve used graphic design to create everything you can think of! Here is a quick list of graphic design projects we’ve completed for clients in Omaha, NE and nationwide:

  • Logo design
  • Business cards
  • Invitations
  • Banners
  • Advertisements both print and digital
  • Menus
  • Postcards
  • Flyers
  • Letterhead
  • Envelopes
  • Email footers
  • Rugs
  • Coffee mugs
  • Pens

You name it, we can design it. Make your first impression a good one!

Quality design easily stands out and distinguishes your business or brand with your clients and target clients immediately. Make the investment to get quality Omaha graphic design.

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